PPC Advertising


Pay per click (PPC) or cost per click (CPC) is an internet advertising model in which an advertiser pays a fee to the publisher for featuring his advertisement. The advertiser pays the fee each time one of its ads gets clicked. The advertiser is generally a website owner or a network of websites. This technique directs traffic to a website, when the ad is clicked.

Pay per click campaign can help you establish your business goals in the shortest time span and under the desired conditions. Net Traffic  is a reliable Pay Per Click Advertising Management Company and we can put together an efficient and customized PPC campaign for your business.
PPC includes:-

Landing Page Optimization – Land page optimization (LPO) is a part of a broader Internet marketing process known as conversion optimization, or conversion rate optimization (CRO). The objective of landing page optimization is to improve the percentage of visitors to your website. These visitors can possibly become your sales leads and customers in near future.

Quality score optimization – The most popular search engine, Google rates the quality and relevance of keywords as well as PPC ads. Quality score optimization is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. There are a lot of factors that influence the quality score and we help you improve your quality score.

Real Time Bidding – Real time bidding (RTB) is the practice of buying and selling display ad impressions through real time ad exchanges and one impression at a time. The technique that was once used for selling remnant, second tier inventories, or small publishers’ inventories is now expanding to all digital advertising domains such as premium inventories, native advertising, etc. Real time bidding for premium inventory is also done on private ad exchanges.

Remarketing and retargeting services – For most of the websites, only 2% of web traffic converts on the first visit. Remarketing is a way to connect visitors to your website who may not have made an immediate purchase or enquiry. This technique allows you to position the targeted ads elsewhere around the internet in front of a defined audience that had previously visited your website. Retargeting helps you to keep your brand in front of bounced traffic after the visitors leave your website.

ROI Based PPC – A PPC campaign is run to generate enough revenue for its own ad costs and to have a positive ROI. In order to get the most out of the PPC campaigns, data analysis is necessary. Data analysis determines whether or not the campaign is profitable. There are formulas to calculate return on investment (ROI) for PPC campaigns and to monitor them to make necessary changes.

Bing and Yahoo Ads – After Google, Bing, and Yahoo are the next most used search engines. This makes it important for you to take them into consideration as well. Of course, they don’t rule digital advertising as Google and you should miss out on these search engines. Bing Ads features like Image Extensions and Sitelink Extensions work great to convert leads into customers. Both Yahoo and Bing provide you with advertising that is relevant and useful.