Having your online presence in the form of a website is not sufficient. If you really want to get business, you would need to increase your visibility. By making use of the Search Engine Optimization or SEO technique, you can bring traffic to your website. SEO helps you to improve your ranking on the list of results returned by a search engine.
Keyword Research – The primary step in SEO is Keyword research. It is the process of researching and selecting those words and phrases that users are most likely to search on various search engines. These keywords directly relate to you and your competitor’s business, products, or services.
Competitive analysis –Competitive Analysis helps you to identify the position of your competitors on certain set of keywords. Apart from this, you get to know about their online marketing strategies. After performing a robust competitive analysis, we will be providing you a list of high performing keywords that have the potential to improve your visibility. We take into consideration factors like risk, impact and difficulty to provide you the most ”realistic keywords”.
On Page SEO – On-page SEO or On-page optimization is the process of optimizing a web page so it can rank higher and bring you more relevant traffic in search engines like Google, Yahoo, and Bing. On-page SEO deals with both the content and HTML source code of a web page that can be optimized. Other strategies include improvements in Meta tags and title tags.
Off Page SEO – Just like On-page SEO, Off-page SEO is also targeted at improving the ranking of website in search results. But, the activities are performed outside the boundaries of a website. Off Page optimization builds a relationship between two websites. The main off page optimization activities are Link Building, Social Media Marketing (SMM) and social bookmarking.
Technical SEO – Where SEO is like building your business, SEO is laying a solid foundation of your business. Technical SEO provides best marketing environment to your website. It is focused on the improvement of crawling of search engine spiders so your website can be indexed in a better way. It is SEO without content optimization and link building. The requirements for better crawling keep changing and technical SEO is always in the state of constant refinement.
Website Audit – Website audit is basically a website’s SEO audit that includes full analysis of everything that is related to your website’s level of search visibility. A complete and detailed audit is necessary to get a deeper understanding of why your site is not generating the traffic it should or you can say why your sales and conversions not improving.
Penalty Analysis – There are times when you experience crippling drop in your website’s organic traffic and SERP rankings. This happens because of Google penalty. Google continuously tweaks and revises the way it indexes content which may affect your ranking. Penalty analysis helps you to recognize a penalty and understand why your website has been penalized.
Mobile SEO – A large chunk of internet users is using mobile devices to search stuff, which makes mobile SEO a must. Mobile optimization ensures that visitors who access your site from mobile devices get an optimized experience. Mobile optimization takes care of your site design, site structure, page speed, etc to make sure that you are not inadvertently turning the mobile visitors away.
Link Building – Link building is the practice of building links on other people’s sites that eventually point back to your website. They can be considered digital referrals or popularity votes for your website. The links are generally called external links or anchor links. Not only does Link building play a crucial role in providing you better ranking on search results, it also helps in increasing your brand awareness.
Local SEO – One of the most effective ways to market your business online is Local SEO. Local SEO helps you to promote your products and services to local customers at the exact time they’re looking for a local business. If you want to increase your chances of getting found by your potential customers, you can achieve this through Local SEO.